Did you think that Indian governments reaction towards Amazon selling doormat which was like the Indian flay was too muted. You will have to change your opinion after reading this.

India’s reaction to an Amazon website selling doormats resembling the country’s flag involved an unprecedented public and private offensive against the US company by Prime Minister Narendra Modi’s government, a document shows.


External affairs minister Sushma Swaraj publicly threatened in January to rescind visas of Amazon employees if the doormats were not removed from its Canadian website.

But a document seen by Reuters shows the government went even further in private, asking its US and Canadian embassies to raise the matter “strongly” with Amazon’s senior leadership.

India also escalated the matter to Amazon CEO Jeff Bezos and prompted a global audit by the company to “ensure that such products are not listed on any of its other” websites around the world, according to the document.

Image result for jeff bezos

Amazon, which removed the products within 24 hours and apologised to the government, declined to comment.

In India Amazon had much in stake, where it plans to invest more than $5 billion as it takes on home-grown Flipkart and Snapdeal for a bigger share of the internet services market in the world’s fastest growing major economy.

Amazon has now made Indian laws that govern the use of the national flag and other emblems “an integral part of the global compliance process,” the document said, outlining the steps Amazon and India have taken since the incident.

This shows that our government really will react to such ignorant and respectless activities of global biggies and it makes us feel good. We are not a meek nation anymore.

Amazon told the government that it had strengthened its in-house compliance units that monitor products sold by third-party vendors on its websites, the document said.

“Amazon India has conveyed that it is fully committed to respecting Indian laws and customs,” the document said.

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